Online or digital marketing is no longer an option
Online marketing is getting more popular these days. Many years ago, many experts have said that if your business is not online soon, you won’t have a business. It is now much harder to maintain a business without an online presence so why risk losing it by ignoring a marketing channel that keeps getting more and more significant.
Consumers are exposed to as many as 5,000 advertisements per day, so much so that they simply do not pay attention to them anymore. Our approach is not only about the aesthetics in the media but also the crafting of the right message through the right channels to reach your target audience. Online marketing approach and activities however also need proper digital marketing strategy.
How We Do It
We aim at unifying and integrating our client’s brand communications and marketing channels into one consistent and coherent message. Be it executing marketing campaigns, social media strategies or graphic design development across all digital channels, we make sure that the execution is done with strong impact and in accordance to our client’s brand strategy rather than in isolation. Click here to learn more about digital strategy.
What sort of marketing activities that we do
We provide SEO, SEM, Social Media marketing campaign and maintenance
SEO (Search Engine Optimization)
SEO is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings. It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.
SEO can be considered to be one of the most important elements that your website needs to have to gain quality traffic to your website. Our web and digital agency has provided SEO services for our clients’ websites for many years. Before we start doing SEO for a client, we start by doing a thorough Search Engine Optimization review. Here, our SEO consultant will analyze the website, identify areas which could be improved in order to increase traffic and make recommendations for changes to content, code and any other issues that may affect the site’s performance.
Cakra SEO Research tools
SEM (Search Engine Marketing)
SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions)
We are Google Agency Partner who use sophisticated tools to analyze and deliver expected results. With Google MCC (Manage Client Center) provided by Google Adwords, we manage clients’ PPC Marketing Campaign. We also use Keyword Planner for Key phrase research and analysis, and Google Analytics to measure result and performance.
In addition to a number of software provided by Google to optimize your digital campaign, we also use sophisticated search engine software such as Moz and Screaming Frog on a daily basis to measure performance, research on keyword difficulties, analysis on competitors, rank tracking, and more to make sure we stay on top of the game.
Social Media Marketing and Optimization involves on creating an informal online presence for brands who want to send across message to large audience and communicate directly with consumers. This is why having one requires proper social media strategy and maintenance.